Top Business Promotion
Ideas – What Will You Reveal?
When a customer approaches me with an interest in creating a
Scratch Off business promotion,
I always ask a few starter questions to get the ball rolling:
-
How will you be using your Scratch Off cards?
-
What are your card specifications (size,
quantity, print formatting)?
-
What promotional message do you want to reveal
under the Scratch Off Label?
Typically, the first two questions are fairly easy to answer.
Most individuals have a clear vision of how they would like to use their cards
and how they want their cards to look before making their initial contact. But, in my experience, the promotional message
is where project creativity can start to slump.
I am often asked, “What do you suggest?...” What kind of business
promotions do other [insert appropriate business here] do?”.
Revealing Your
“Promotional Variations”
Before I go any further, let me clue you in on our lingo. We
use the term “promotional variation” to refer to the promotional message or specific
information that is contained beneath the Scratch Off Label (if you’d like
additional information on how our Scratch Off Labels work, I will refer you
here).
In some cases, the card issuers want to include very ambiguous promotional
variations (“Winner” or “Try Again”) but more frequently, our customers want
promotional variations that are specific to their products and/or services.
While there is no right or wrong answer, we do find that
certain industries favor certain types of promotions/incentives. That being
said, here at
My Scratch Offs,
we put our brains together and compiled a “Top Business Promotions” list by
industry based upon our past
custom projects.
Top Scratch Off Business
Promotions by Industry
Service Industries
Food & Beverage
o
$ off Purchase
o
% off Purchase
o
Size/Quantity Upgrade
o
Free Food Item (i.e. Free Appetizer, Free
Dessert, Free Beverage)
o
Buy One, Get One Offer
Hospitality
o
Complementary Room Upgrade
o
On-property Restaurant/Bar Comps
o
In-room Dining Comps
o
% off Stay
o
Free Nights Stay
Entertainment/ Amusement
o
Free Game Play/ Game Tokens
o
Free “Prize” Upgrade
o
Free Concession Item (i.e. snack, beverage)
o
Buy One, Get One Offer
Professional Services
Accounting/ Banking
o
% off Annual Tax Prep or Service
o
$ off Annual Tax Prep or Service
o
Free Gift with New Account
o
Account Contribution Match
Real Estate & Home Inspection
o
Free Gift Upon Closing
o
% or $ off Inspection Services
o
% or $ off Radon and Mold Testing
Medical/Dental/Vision
o
Free Consultation
o
Free Product with Service or Treatment
o
$ off Service or Treatment
o
% off Service or Treatment
Veterinary
o
Free Nail Trim
o
Free Grooming Services
o
$ off Service or Treatment
o
% off Service or Treatment
Health & Beauty
o
Free Product Item
o
Free Service Upgrade
o
% or $ off Product
o
% or $ off Service
Retail
General
o
$ off Purchase
o
% off Purchase
o
Free Gift (i.e. product or service)
o
Complementary Product Upgrade
Jewelry
o
Free Jewelry Inspection
o
Free Jewelry Cleaning
o
Free Gift (i.e. bracelet, jewelry charm, jewelry
cleaner)
o
Complementary Stone Upgrade
o
Free Professional Sizing or Repair (if offered)
o
% More for your Gold or Sterling Silver (if
offered)
Automotive
o
Free Auto Detailing
o
Free Gas for a Year
o
Free Service (i.e. oil change, tire rotation)
o
Free Window Tint
o
$ off Vehicle Purchase
o
$ or % off of Service
Employee Rewards
o
Cash Bonus
o
Extra “PTO” Time
o
“Boss For A Day”
o
Free Promotional Products
When it comes to planning your promotional variations, the
possibilities are (literally) endless and as mentioned, there is no right or
wrong way of doing things. This list of “Top Business Promotions” is simply a
conglomeration of our past experience and is meant to springboard your own
creativity! So now that you’ve perused our list of business promotion
ideas, what type of promotional incentives do you think
would work best for your industry? Please feel free to share your comments
below or on
Facebook!
